Welcome
Answers for Retention Expert Media Training Advocate in your corner
Insight into the world of media.
Develop compassionate leadership.
Grow your television news / digital career.
About Us
Passionate Media Experts
For more than 20 years, Emmy Award Winning Journalist Laurabree Monday has had a place at the table in the worlds of television, radio, and digital content. In addition to being a producer, on-air reporter, longtime anchor and news director, Laurabree has mentored numerous up-and-coming media professionals, providing support and guidance as they navigated their way through new positions, companies, and environments.
We are committed to helping companies create environments that foster positivity, in turn, retaining valuable employees. A win-win for all involved.
MCA also provides Media Training for individuals and companies looking to raise the bar when it comes to their media interactions.
The Media Career Advocate team will give you the most relevant and personalized experience.
Our Approach
Employers: Retention is one of the biggest challenges our industry is facing. Who wants to keep hiring and re-training new employees every couple of years? It's not good for the company, for the bottom line and it's certainly not good for your employees.
MCA's common-sense approach helps train newsroom leaders be better equipped to develop a team that doesn't want to disappoint its managers. A much better way to lead than with the much more common, iron fist. Media Career Advocate helps you grow a more positive community and ultimately become the newsroom where people want to be, while the team still delivers quality work.
Employees: The more prepared you can be, the more successful you will be. It's that simple. We are another tool to increase your chances of not only getting into the business, but staying in the business.
Media Career Advocate will assist in finding that work / life balance. Mental health challenges and burnout are very real. It is important you advocate for yourself, but also understand the business side of things. Our advice will help aid in that balance.
Qualifications
Laurabree Monday has 25 years in the broadcasting industry and 15+ years as a Television News Director. She was in the incredibly unusual position of being both on-air and in management at the same time for most of her career. The unique insight created lessons she now shares with others.
She is a board member for the Radio, Television, Digital News Association of the Carolinas.
- Board Member 2010 - Present
- President 2018-2020
Laurabree is a longtime volunteer on the Advisory Council for York Technical College's Teleproduction Technology Department.
She has held positions on-air and behind the scenes in both radio and television stations from NYC to Texas, West Virginia and South Carolina.
ADDITIONAL
- Numerous Emmy Nominations & Win
- Radio, Television, Digital News Association Carolinas Awards for Best Anchor, Interviewer and Newscast
- West Virginia Associated Press, Best Reporter
- Texas Associated Press, Best Reporter
- Indiana University - School of Journalism / Communications / Political Science Degrees
Photo Gallery
Laurabree teaches lesson in journalistic integrity
Laurabree Monday reconnects with a woman she interviewed more than 23 years ago (when the girl was 10 years old!). The child nearly died in a crash when a drunk driver slammed into her bedroom while she was sleeping. Laurabree did many stories with the family and the two women never forgot each other. It was a full circle moment in her television career when that girl reached back out to say thank you. Their story teaches a lesson in kindness and how small gestures can go a long way.
Welcome to Media Career Advocate. Let us help you reach your goals!
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